Penny Lane, an award-winning Australian freelance photographer based in Bali, specialises in fashion, portraiture, and commercial lifestyle photography.

With a background in fine arts and a double major in Fashion Design & Photography, Penny has 17 years of freelancing experience.

She thrives on the collaborative process, working with a group of talented creatives as team effort — taking a project from moodboard to billboard and everything in between. From casting to creative direction, from set design to postproduction. Penny is thrilled by exceeding expectations and goes above and beyond to get the best image for her clients.

She has contributed to advertising campaigns around the world, notably leading the lens for the 2014 campaign featuring Dita Von Teese’s global launch, and shooting three international campaigns for Rip Curl in Bali and Exmouth.

Penny’s work has been featured in prestigious magazines like Vogue and Harper’s Bazaar, store display in Bloomingdales, and part of art gallery exhibitions.

She invites you to join her on a photographic journey where each frame tells a compelling tale. Approachable and highly skilled, Penny Lane is passionate about storytelling through her lens.